Coffee Culture
Paul John Indian Caffeine: Redefining Indian Coffee in the US
2025-06-24

Shonali Paul, the visionary behind Paul John Indian Caffeine Co. in Tampa, Florida, is embarking on a mission to introduce the American market to the rich and diverse world of Indian coffee. Leveraging her family's long-standing connection to coffee cultivation in Coorg, Karnataka, Shonali aims to dismantle preconceived notions about Indian coffee, which is often stereotyped as limited to robusta or Monsoon Malabar. Her company distinguishes itself by importing a variety of unique green coffees, including arabica cherry and peaberry, directly sourced from cooperative mills where small farmers, like her own grandfather, process their harvests. This initiative not only brings new flavors to the U.S. but also spotlights India as a significant origin for high-quality, specialty coffee.

Paul John Indian Caffeine Co. not only imports but also engages in roasting, serving both U.S. roasters and direct online consumers. The brand places a strong emphasis on supporting Indian smallholder farmers, many of whom adhere to traditional, environmentally conscious farming methods such as shade-grown cultivation, even if they lack formal organic certification due to prohibitive costs. This commitment reflects a deep respect for sustainable practices passed down through generations. Furthermore, the company has expanded its operations with a roastery in India, located at the Coorg Wilderness Resort, an eco-tourism venture founded by Shonali's father, Paul P. John, bridging the family's entrepreneurial legacy with her current coffee endeavor. In the U.S., Paul John collaborates with Latitude 23.5 Coffee & Tea for roasting and packaging, with plans to activate its own Diedrich IR-12 roaster in a dedicated Tampa facility soon, further expanding its reach and impact.

The establishment of Paul John Indian Caffeine represents a compelling narrative of heritage, innovation, and global cultural exchange. By challenging existing stereotypes and showcasing the true potential of Indian coffee, Shonali Paul's endeavor champions fair recognition for Indian growers and their exceptional produce. This venture serves as a vibrant example of how tradition can blend with modern enterprise to foster appreciation for diverse cultures and products, ultimately enriching the global coffee landscape and promoting a deeper understanding of sustainable practices within the industry. It inspires us to explore and value the unique contributions from every corner of the world, fostering growth and mutual respect.

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