News
A Trailblazer in Gaming: Sarah Bond's Journey Redefining the Industry
2025-03-27

An unconventional career path has led Sarah Bond to become a pivotal figure in the gaming world. From her beginnings as a management consultant at McKinsey to her tenure at T-Mobile, where she worked closely with former CEO John Legere, Bond's diverse experience shaped her leadership style. Since joining Xbox in 2017, she has played an instrumental role in significant corporate moves, including Microsoft's acquisition of Activision Blizzard, which faced regulatory challenges. Her influence extends beyond business transactions; she advocates passionately for making gaming more inclusive and accessible, addressing stagnant industry growth through innovation.

Bond’s connection to gaming is deeply personal, rooted in childhood memories playing classics like Kings Quest II with her father. As she grew older, titles such as Sonic the Hedgehog and GoldenEye 007 became favorites. Today, she continues this tradition by gaming with her own children, fostering family bonding over Minecraft Dungeons. Over time, her perspective on gaming evolved from seeing it purely as consumer technology to appreciating its intricate blend of artistry and science. This broader understanding empowers her to lead teams that develop platforms and support independent developers within the Xbox ecosystem.

Despite facing industry challenges related to diversity and inclusion, Bond remains steadfast in her mission. As a Black woman navigating spaces historically dominated by men, she acknowledges the struggles but draws strength from her heritage. Recalling her aunt, a colonel during segregation, Bond emphasizes the importance of ancestral legacy in shaping modern progress. She believes individual success stems from collective efforts and hopes her journey inspires others to pursue their ambitions fearlessly. By prioritizing mindfulness, embracing risk-taking, and advocating for strong mentorship, Bond sets an example for aspiring leaders everywhere. In celebrating Women’s History Month, her story highlights the power of resilience and determination in driving positive change across industries.

more stories
See more