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Young Entrepreneur Opens Sweet Shop at Mall of America
2025-04-15

A new face has emerged among the beloved cartoon characters at Nickelodeon Universe within the Mall of America. Fourteen-year-old Edyn Esparza, the youngest food vendor at this iconic shopping destination, has turned her passion for baking into a thriving business. Her journey began when her parents noticed her talent for baking at just three years old. By five, she was creating baking videos, and by eight, selling cupcakes at a car dealership. Inspired by her love for the mall's carousel, Edyn took the bold step of leaving a voicemail that eventually connected her with food manager Barb Ross-Hayes. Despite challenges such as securing a commercial kitchen and obtaining a license, Edyn persevered, studying diligently and launching her cake pops in February to great acclaim.

Inspired by her older brother Ethan, who started his entrepreneurial journey selling lemonade and now owns a real estate business, Edyn dreams of becoming a successful entrepreneur herself. With support from her family, including her parents Enrico and Sharon, Edyn navigated the complexities of starting a business at such a young age. Her determination led her to not only find and rent a commercial kitchen but also pass a rigorous licensing exam at just thirteen.

Her persistence paid off when she presented her ideas in the Mall of America boardroom at eleven, capturing the attention of management. This marked the beginning of an extraordinary adventure for a young girl whose aspirations are as vast as an amusement park. The launch of Edyn’s Cake Pops was met with enthusiastic reviews, signaling the start of what promises to be a remarkable career.

Today, visitors to the Coaster Cafe can enjoy a cartoon likeness of Edyn alongside her delightful creations. Her story is a testament to the power of passion, perseverance, and family support in turning dreams into reality. As Edyn continues to grow her business, she inspires others with her creativity and entrepreneurial spirit.

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