A major development is set to shake up the world of alcoholic beverages. Founders Brewing is preparing to unveil its latest creation, Devil Spiked, a collection of ready-to-drink (RTD) cocktails, scheduled for release in March 2025. The global RTD market has been experiencing steady growth, with a recent study indicating a 2% increase across key markets such as Canada, the United States, Mexico, and Brazil. This trend underscores the growing popularity of these convenient drinks among consumers worldwide.

The Devil Spiked lineup will feature an enticing variety of flavors designed to cater to diverse tastes. Among these offerings is a zesty ginger beer infused with lime, delivering a refreshing blend of spiciness and citrus. Another option is a tangy lemonade that harmonizes sweetness with a sharp citrus kick. Additionally, two exclusive flavors will be available in a variety pack: a vibrant fruit punch combining tropical notes with cherry undertones and a blood orange soda offering a lively balance of sweetness and tartness. These selections promise to provide something for every palate.

As Founders Brewing prepares to roll out Devil Spiked across all their existing markets, this new product line signifies a bold step into the expanding RTD sector. By tapping into consumer preferences for innovative and flavorful options, Founders aims to enhance the drinking experience while contributing positively to the industry's evolution. Their commitment to quality and creativity sets a high standard for future developments in the beverage world.