Inspired by a vision of sustainability and equity, Jasmine Crowe-Houston has become a trailblazer in the realm of food waste management. Her initiative, Goodr, launched in Atlanta in 2017, has expanded its operations across 15 states. By collaborating with businesses to minimize edible food waste, Goodr employs advanced logistics and technology to redirect surplus food to local non-profits. In addition, the organization has established over two dozen grocery stores that offer free produce, successfully preventing millions of pounds of food from ending up in landfills while providing meals to those in need. This inspiring journey marks the beginning of the AJC's new series, Her+Story, which highlights women who are reshaping their industries.

When Jasmine Crowe-Houston envisioned her venture, she aimed to address two critical issues simultaneously—food insecurity and environmental impact. Starting in Atlanta four years ago, her idea quickly gained momentum as it resonated deeply with both corporate entities and communities. Through strategic partnerships, Goodr leverages technology to optimize food distribution networks, ensuring minimal waste and maximum accessibility for those struggling with hunger.

The foundation of Goodr’s success lies in its innovative approach to logistics. Rather than allowing surplus food to go unused, the company coordinates with organizations to collect and redistribute these resources effectively. This method not only benefits those facing economic hardships but also reduces the ecological footprint associated with discarded food products. Over time, this system has proven remarkably efficient, leading to the diversion of an impressive 4 million pounds of food away from landfills.

Beyond logistical achievements, Goodr has introduced another groundbreaking concept—free grocery stores. These establishments provide essential items to underserved populations without any financial burden, enhancing their quality of life significantly. With more than two dozen locations already operational, the initiative continues to grow, impacting countless lives positively.

Jasmine Crowe-Houston’s endeavors exemplify how visionary leadership can transform societal challenges into opportunities for progress. By combining compassion with cutting-edge solutions, she is paving the way for a future where food is utilized responsibly and equitably. As part of the Her+Story series, her journey serves as a testament to the power of determination and innovation in driving meaningful change within our communities.