Craft Beer
Premium Coconut Water Brand Expands Reach in California and Nevada
2025-04-30
Consumers across California and Nevada are set to enjoy a refreshing hydration experience with the arrival of Once Upon a Coconut, a premium coconut water brand known for its commitment to health, sustainability, and community impact. The product is now available at over 120 Raley’s locations, marking a significant milestone in the brand's journey.
Revolutionizing Hydration: A Partnership Built on Shared Values
The collaboration between Once Upon a Coconut and Raley’s signifies more than just a business deal—it represents a shared vision for healthier living. Both brands prioritize quality ingredients, sustainable practices, and customer well-being. This alignment has positioned Once Upon a Coconut as an ideal complement to Raley’s diverse selection of wholesome products.A Refreshing Trio: Pineapple, Chocolate, and Watermelon Flavors
Once Upon a Coconut offers three delightful flavors—Pineapple, Chocolate, and Watermelon—that cater to various taste preferences while maintaining their core values of purity and nutrition. Each flavor is crafted using real ingredients, ensuring no artificial sugars or additives tarnish the natural essence of the beverage. Pineapple delivers a tropical zing, perfect for those seeking a vibrant kick. Chocolate provides a rich indulgence that satisfies sweet cravings without compromising health standards. Watermelon offers a subtle sweetness reminiscent of summer days, making it a go-to choice for hydration enthusiasts.The meticulous sourcing process ensures only the finest young green coconuts from Vietnam make their way into these eco-friendly aluminum cans. This attention to detail guarantees a product that not only tastes exceptional but also aligns with modern consumers' demands for transparency and authenticity in what they consume.Sustainability at the Heart of Operations
Environmental responsibility plays a crucial role in Once Upon a Coconut’s mission. Every case sold contributes to reforestation efforts through its partnership with Greenspark, which plants one tree per transaction. Additionally, the company donates 10% of its profits to charitable organizations such as the Down Syndrome Foundation of Florida and NAMI, further solidifying its dedication to giving back to communities. These initiatives resonate deeply with environmentally conscious shoppers who value brands that walk the talk when it comes to sustainability.Raley’s, too, shares this ethos by prioritizing products that minimize environmental harm and promote ethical production methods. Together, the two brands create a synergy that appeals to discerning customers looking beyond mere convenience to find meaning in their purchasing decisions.A Natural Fit: Aligning with Raley’s Mission
Raley’s reputation for offering high-quality, minimally processed foods makes it an excellent partner for Once Upon a Coconut. Kelli Watkins, Raley’s Category Manager, emphasizes the importance of providing options that enhance overall wellness without sacrificing flavor. By integrating Once Upon a Coconut into its lineup, Raley’s reinforces its stance on delivering trustworthy, clean-label products that empower customers to lead healthier lifestyles.John Chiorando, CEO of Once Upon a Coconut, expresses enthusiasm about partnering with a like-minded organization. He notes that Raley’s clientele align perfectly with the brand’s target audience—health-conscious individuals eager to make informed choices that benefit both themselves and the planet. This strategic alignment enhances the appeal of Once Upon a Coconut among Raley’s loyal patrons.Expanding Horizons: Growth Through Partnerships
Since launching in 2020, Once Upon a Coconut has rapidly expanded its presence in over 6,000 retail outlets nationwide, including major e-commerce platforms like Amazon. Backed by influential investors such as Daymond John from Shark Tank, NFL stars Rob Gronkowski and Ronnie Stanley, and Health & Wellness experts Gary Brecka and Ben Greenfield, the brand continues to gain momentum. Its innovative approach to marketing and unwavering commitment to excellence have garnered widespread recognition within the beverage industry.This latest expansion into Raley’s stores underscores Once Upon a Coconut’s ambition to reach broader audiences while staying true to its founding principles. As more people discover the brand’s unique offerings, the ripple effect extends far beyond simple hydration—it fosters connections rooted in mutual respect for nature and humanity.