With the iconic tunes of Pet Shop Boys filling the room, SS Daley unveiled a collection that paid homage to quintessential British style. The designer’s latest offering for autumn/winter 2025 was nothing short of a vibrant celebration of everything British, from classic wardrobe staples to contemporary artistic influences. In an exclusive interview following the show, Daley shared insights into his creative process and the inspiration behind this season's designs.

Experience the Timeless Elegance of British Fashion Redefined

Unveiling the Core of British Style

As the models strutted down the runway, it became evident that Daley had embarked on a journey to redefine what constitutes the heart of British fashion. The collection featured polished interpretations of classic garments like the duffle coat, trench, and donkey jacket—each piece exuding a sense of timelessness. These items were not just clothing; they were symbols of heritage, crafted with materials sourced from a revered British mill. The rich textures and impeccable tailoring showcased the brand's commitment to quality and tradition.Daley's approach this season was unique, as he sought to deconstruct the essence of the British wardrobe. He explained, “We wanted to explore what truly defines British fashion beyond its surface-level characteristics.” This exploration led to a collection that celebrated simplicity while adding a modern twist. Each garment was thoughtfully designed to honor the past while looking forward to the future. For instance, the use of heritage checks throughout the line added a nod to tradition without feeling outdated or cliché.

Inspiration from Artistic Giants

The influence of Scottish colourists Francis Cadell and John Duncan Fergusson was unmistakable in the collection. Their vibrant palette and abstract forms inspired several key pieces, including a felted image of a woman on a smock dress and watercolour-infused coats. These elements brought a fresh perspective to the traditional British aesthetic, blending art and fashion seamlessly.Additionally, floral prints adorned outsized bubble skirts—a new silhouette introduced by Daley. These prints were inspired by vintage wallpaper tear-offs and bedlinens, creating a nostalgic yet innovative look. By incorporating these historical references, Daley demonstrated his ability to draw inspiration from the past while pushing boundaries in design. The result was a collection that felt both familiar and avant-garde, appealing to a wide range of fashion enthusiasts.

Tributes and Icons

One of the most poignant aspects of the collection was its tribute to the late Marianne Faithfull. A jumper embroidered with the slogan “Stay Faithfull to Marianne” served as a heartfelt homage to the singer, who had passed away recently. Daley explained that each season, the brand selects a British icon who resonates with the times. Previous muses included Kate Bush and Siouxsie and the Banshees, but this season, the focus was on Faithfull, the Pet Shop Boys, and The Smiths.The choice of icons reflects Daley’s desire to connect with cultural movements and pay respect to those who have shaped British identity. Music played a significant role in setting the tone for the show, with tracks by the chosen artists forming the soundtrack. This synergy between fashion and music created an immersive experience for attendees, enhancing the emotional impact of the collection.

London: A Fashion Capital Reaffirmed

Despite being a last-minute addition to the London Fashion Week schedule, SS Daley’s show reaffirmed why London remains the designer’s true home. The city’s rich history and diverse cultural landscape provided the perfect backdrop for Daley’s vision. He remarked, “There’s something about London that inspires creativity and innovation in ways other cities can’t.”The event also sparked speculation about potential opportunities for Daley, particularly given the rumours linking him to Burberry. While he remained tight-lipped about such possibilities, it was clear that his talent and unique approach to fashion are garnering attention. As the fashion world watches closely, only time will tell if a major brand will extend an offer to collaborate with this rising star.