A former White House press secretary shares her experiences transitioning from federal service to the private sector. Hannah August, who once worked closely with First Lady Michelle Obama, discusses the challenges and rewards of her journey. She highlights the long hours and intense pressure that characterized her time in government, as well as her decision to leave for better work-life balance. Her advice includes leveraging transferable skills, emphasizing executive communication expertise, and maintaining valuable networks.
Hannah August's career trajectory began in 2006 when she joined the US Senate press office. Over time, she climbed the ranks, eventually landing a role as press secretary for the Department of Justice during the Obama administration. Her collaboration with the White House led to an opportunity as the President’s regional communications director in 2010. After six months in this position, she was appointed as the First Lady’s press secretary. During her tenure, she focused on initiatives like "Let’s Move," which addressed obesity, alongside organizing significant White House events such as state dinners and music celebrations.
Despite the satisfaction of contributing positively to society, the demands were relentless. The high-pressure environment required perfection, amplifying every mistake under public scrutiny. Frequent travel and exhausting schedules contributed to burnout after five years in the administration. Many colleagues left after completing their terms to pursue opportunities in the private sector. For August, the pivotal moment came during the 2016 election, prompting her to reconsider how she could utilize her talents effectively outside of politics.
Her transition into the private sector included a stint at National Geographic Kids, where her prior involvement in organizing a Guinness World Record attempt proved advantageous. Although the pace was slower than anticipated, it allowed her to explore personal interests like interior design and theater direction. Eventually, she became the director of communications at an NGO focused on global gender equality before founding Jellyfish Strategies, her own communications firm.
In contrast to common perceptions, August discovered that the private sector sometimes entails more bureaucracy than government roles. However, leaving provided financial benefits and flexibility, albeit with a shift in energy dynamics. Reflecting on her choices, she advises federal workers facing similar transitions to recognize evolving needs throughout different life stages. Whether seeking challenge or stability, clarity about immediate goals can guide decisions.
Networking remains crucial, especially among alumni groups like those connected to the Obama era. By tailoring resumes to align with corporate terminology, candidates can highlight transferable skills effectively. Geographical openness may also enhance prospects beyond saturated markets like Washington D.C., while alternative avenues such as local government offer meaningful pathways for continued civic engagement.
The path from federal employment to private enterprise requires careful consideration and strategic planning. Hannah August exemplifies this process through her thoughtful approach to redefining success according to changing priorities. As federal workers navigate uncertain times, embracing adaptability and utilizing established connections can pave the way toward fulfilling new professional endeavors.