The bustling heart of Denver's Colfax Avenue is undergoing a significant transformation with the ongoing Bus Rapid Transit (BRT) project, which aims to revitalize public transportation in the area. However, for local businesses, this ambitious initiative has brought an unexpected downturn in customer traffic and sales. The construction, expected to last until 2027, has already begun affecting establishments along the corridor.

For many small business owners, the impact of the BRT construction has been profound. At Bourbon Grill, a popular Cajun barbecue spot known for its generous portions, the usually busy lunch hours have seen a sharp decline in customers. Mac Vo, part of the family that owns the restaurant, noted that sales have hit record lows. "We had our lowest sales two days ago," he remarked, attributing the drop not just to cold weather but also to the ongoing construction. Similar stories are echoed by other business owners like Obeid Kaifo from Shish Kabob Grill, who mentioned that foot traffic has been sluggish since 2020, exacerbated by the current construction.

Despite these challenges, there is hope that the long-term benefits of the BRT will outweigh the short-term disruptions. City officials argue that the project will enhance road safety, reduce emissions, and ultimately boost economic activity by improving accessibility. Some business owners, such as Holli Turner from Big Hairy Monster salon, believe their location within a residential area may provide a buffer against the immediate effects of construction. Others, like Chip Litherland from Scavenged Goods, are leveraging social media to maintain customer loyalty. However, concerns remain about whether the promised federal grants will be sufficient to support businesses through this period of transition.

The resilience shown by Colfax Avenue's community during previous hardships, such as the pandemic, offers a glimmer of optimism. If customers rally once again to support their favorite spots, it could make all the difference. This period of uncertainty serves as a reminder of the importance of community solidarity and adaptability in the face of change. Only time will tell if these efforts will be enough to preserve the vibrant spirit of Colfax Avenue.