Hia Hub: Riyadh's Fashion, Beauty, and Lifestyle Conference Expands its Reach

Hia Hub, the region's leading fashion, beauty, and lifestyle conference, is gearing up for its fourth edition, set to take place from October 30 to November 3, 2024, in Riyadh's JAX District. This year, the event promises to deliver an extended program spanning five days, offering a platform for the next generation of fashion and beauty consumers and entrepreneurs to be inspired and empowered.

Discover the Pulse of the Fashion, Beauty, and Lifestyle Industries in the Middle East

A Diverse Lineup of Experts and Pioneers

Hia Hub 4.0 will feature a comprehensive lineup of global industry experts, thought leaders, trendsetters, and influencers, as well as leading brands, artists, and designers. These esteemed individuals will come together to uncover the latest trends and innovations in fashion, beauty, art, design, and luxury. Through a curated series of engaging talks, panels, workshops, seminars, and masterclasses, attendees will gain valuable insights and inspiration.

Immersive Experiences and Memorable Performances

Beyond the informative sessions, Hia Hub will offer a multitude of interactive exhibitions, art installations, and brand showcases, as well as nightly live performances on the Billboard Arabia Stage. These immersive experiences will provide attendees with a truly captivating and unforgettable journey through the vibrant and evolving fashion, beauty, and lifestyle landscape of the region.

Fostering Creativity and Innovation

For the second consecutive year, Hia Hub has partnered with Fashion Futures, the Saudi Fashion Commission's annual event, to deliver dedicated content that appeals to academics and industry experts. This collaboration is designed to foster creativity and innovation, offering valuable insights, hands-on experiences, and networking opportunities with industry leaders and pioneers shaping the future of fashion, beauty, and lifestyle.

Expanding Partnerships and Sponsor Opportunities

Hia Hub's roster of market-leading partners has grown, with the addition of MENA's leading luxury retailer, Chalhoub Group. Chalhoub Group will introduce "The Skincare Edition: UNFILTERED" in collaboration with renowned skincare brands from Estée Lauder Companies, Faces, L'Oréal Groupe, Waldencast, Benefit Cosmetics, Groupe L'Occitane, Dior, Guerlain, Shiseido, and others. Key leaders and spokespersons will engage in insightful talks and experiences, providing attendees with a deep dive into the thriving skincare industry.

Building on Past Success and Celebrating Diversity

In 2023, Hia Hub attracted over 7,500 visitors and featured a diverse lineup of speakers, brand partners, exhibits, and activations. The event has welcomed renowned celebrities, fashion icons, and industry pioneers, including Lebanese artist Elissa, actresses Nadine Nassib Njeim, Sherine Reda and Stephanie Atala, supermodel Kate Moss, celebrity makeup artist Hindash, and many more. Hia Hub has consistently provided a platform for the region's vibrant fashion, beauty, and lifestyle scene, showcasing its growth and evolution.

Elevating the Region's Fashion, Beauty, and Lifestyle Landscape

As Hia Hub continues to evolve and expand, it remains committed to its mission of inspiring, educating, and delighting its audiences. With its specially curated program, the event aims to foster meaningful connections, spark creativity, and elevate the fashion, beauty, and lifestyle industries in the region. This year's edition promises to be a must-attend event for anyone interested in discovering the latest trends, insights, and opportunities in these dynamic sectors.