Cultivating Connection, One Cup at a Time

The Core of Community and Shared Experience

Since its establishment in 2018 by childhood friends Pernell Cezar and Rod Johnson, BLK & Bold, based in Des Moines, Iowa, has interwoven the spirit of community into its very fabric. Johnson often emphasizes how their coffee serves as a catalyst for connection, recalling cherished memories of elders sharing stories over morning brews or grandparents engrossed in newspapers with a cup in hand. These instances highlight coffee's enduring power to foster camaraderie and shared moments.

A Business Model Built on Philanthropy

From its inception, BLK & Bold committed to giving back, dedicating 5% of its earnings to non-profit organizations focused on youth empowerment. This strategic integration of social responsibility means that as the company expands, so too does its positive influence on various community initiatives, including food security, health, digital inclusion, and literacy programs across the United States. This intentional design ensures that commercial success directly translates into tangible social benefits.

From Humble Beginnings to National Recognition

What started in a garage has blossomed into one of the largest independently owned coffee enterprises in the U.S. BLK & Bold's products are now available through major retailers like Target, Walmart, Whole Foods, and Amazon, recently making a significant entry into Costco. This remarkable growth has enabled the company to contribute over $450,000 to partner organizations, demonstrating the profound impact that a socially conscious business can achieve. The company's efforts have been recognized with awards, the launch of a new non-profit arm, and even a partnership with NFL legend Deion Sanders, highlighting their commitment to meaningful change.

The Enduring Allure and Modern Challenges of Coffee

Rod Johnson finds the iterative nature of coffee, and its timeless role as a source of comfort across generations, particularly captivating. He notes how new trends, such as the popularity of cold brew among younger demographics, illustrate coffee's adaptability while maintaining its inherent ability to bring people together. However, Johnson also acknowledges the pressing challenges facing the industry, including economic barriers like tariffs that impede entrepreneurial entry, and the critical need for environmental stewardship to ensure the long-term sustainability of coffee cultivation. He points to the innovative, albeit desperate, measures taken by Peruvian coffee farmers to combat drought, underscoring the delicate balance required to protect this global commodity.

Beyond the Brew: A Passion for Entrepreneurship

When asked about his path outside of coffee, Johnson affirms his intrinsic drive for entrepreneurship. He values the autonomy and flexibility that his chosen path offers, allowing him greater control over his time and the ability to balance professional endeavors with personal passions and family life. This perspective underscores a broader commitment to self-determination and impactful work, regardless of the specific industry.