Exclusive travel experiences have taken on new dimensions, as one of the world's leading hospitality brands taps into pop culture. Inspired by the popular HBO series "The White Lotus," Four Seasons has launched an extraordinary 20-day private jet journey that takes guests to iconic locations featured in the show. This exclusive itinerary offers a chance to explore eight destinations across four continents, including resorts from the TV series. The trip is set to commence in May 2026, with prices starting at $188,000 per person.
Travel enthusiasts and fans of the series can now immerse themselves in the luxurious settings showcased on screen. The journey includes stops at three Four Seasons properties that served as backdrops for different seasons of "The White Lotus." From the serene beaches of Maui to the historical charm of Taormina in Sicily, and finally to the tropical paradise of Koh Samui in Thailand, this trip promises unforgettable experiences. Marc Speichert, the chief commercial officer of Four Seasons, highlighted the growing trend of "set-jetting" inspired by the show, noting a significant increase in interest for these destinations.
The influence of "The White Lotus" extends beyond just the featured resorts. Since the third season aired, there has been a notable rise in searches and bookings for Four Seasons Koh Samui. Additionally, Thailand itself has seen a boost in tourism, with the country's Tourism Authority anticipating a 20% increase in visitors. Guests will also enjoy unique activities such as snorkeling guided by marine biologists and Muay Thai training sessions, enhancing their cultural immersion.
Beyond the allure of the destinations, Four Seasons continues to innovate in luxury travel. The company’s Airbus A321neoLR private jet offers unparalleled comfort with a lounge area and fully reclining seats. Moreover, plans are underway to launch a 95-suite cruise ship in 2026, further expanding the brand's reach into premium travel experiences. These initiatives not only elevate the brand but also create lasting connections with discerning travelers seeking exceptional journeys.