In 2025, Findus completed its journey towards certifying 100% of its fish and seafood products under the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) standards. This significant milestone was achieved after years of commitment to sustainable fishing practices and responsible aquaculture. The company has faced numerous challenges, especially given the vast supply chain it manages, but has successfully engaged all stakeholders, from fishermen to retailers. Consumer awareness about sustainability is also on the rise, influencing purchasing decisions significantly. Additionally, Findus continues to explore innovative projects aimed at protecting marine ecosystems.

A Comprehensive Approach to Sustainability

In the enchanting Mediterranean landscape, Findus embarked on a transformative path toward complete certification of its seafood offerings by 2025. Renato Roca, the country manager of Findus Italia, highlighted the complexities involved in achieving this goal. With over 20 species in their portfolio, aligning every aspect of the supply chain with MSC or ASC standards required extensive collaboration. From fishermen adhering to sustainable practices to ensuring proper packaging and distribution, each step was meticulously planned and executed.

Data from IIAS indicates that in 2024, nearly 96,000 tons of frozen fish were consumed in Italy, marking a 3.9% increase from the previous year. Findus holds a 20% share of this market segment, translating to 20,000 tons worth €290 million. As a market leader, the brand recognizes its responsibility to inspire others within the industry to adopt similar sustainable practices.

Consumer Trends Shaping the Market

Luigi Gabriele, president of Consumerismo No Profit, noted that sustainability considerations are increasingly influencing consumer behavior. Approximately 70% of Italian consumers view sustainability as an important factor when shopping, while 20% consider it crucial. In the seafood sector, one in four buyers now prioritizes certification labels alongside price and quality.

Since obtaining its first MSC certification in 2017, the volume of certified seafood products in Italy has more than tripled, reflecting a 170% growth between 2017-2018 and 2023-2024. Edouard Le Bart, regional director for South Europe and Amesa at Marine Stewardship Council, emphasized the importance of consumer awareness in sustaining this positive trend.

Innovative Projects for Environmental Protection

Beyond certifications, Findus is actively involved in various environmental initiatives. Since 2021, the company's Seabin devices have captured over 44 tons of marine waste, including plastics and microplastics. Upcoming projects include equipping Marina di Villasimius port with advanced oil-absorbing technology capable of handling up to 54,000 kilograms of oils and hydrocarbons during its lifecycle. Furthermore, in partnership with One Ocean Foundation, Findus plans to restore a 50-square-meter Posidonia oceanica meadow, crucial for Mediterranean biodiversity and climate change mitigation.

From a journalist’s perspective, Findus' commitment to sustainability sets a commendable example for other companies. By integrating eco-friendly practices into their operations and engaging directly with communities and partners, they demonstrate how businesses can contribute positively to environmental conservation while maintaining commercial success. Such efforts not only enhance corporate reputation but also foster a healthier planet for future generations.