This month marks an exciting milestone as Mad River Steelhead Extra Pale Ale, first introduced in 1989, debuts its refreshed packaging. Celebrating three and a half decades of excellence, this craft beer remains a cornerstone of the brewery's identity. Notably, the ale will now be available in 12-packs for the first time, reflecting both innovation and tradition. Linda Cooley, CEO of the brewery, highlights how this new packaging captures their commitment to quality while broadening accessibility. Under new ownership by the Paskenta Band of Nomlaki Indians since last year, the brewery is also investing in modernizing its facilities, aiming to significantly boost production capabilities.

For over thirty-five years, the Mad River Steelhead Extra Pale Ale has stood as a testament to the artistry of craft brewing. The decision to introduce it in a revamped format stems from a desire to honor its legacy while appealing to contemporary consumers. This initiative aligns with the brewery’s broader strategy of enhancing operational efficiency. Since transitioning to new ownership, there has been a concerted effort to upgrade equipment, including the canning line which currently operates at approximately 35 cans per minute. Plans are underway to triple this output within the next two years.

The acquisition by the Paskenta Band of Nomlaki Indians represents more than just a change in leadership; it signifies a cultural renaissance that emphasizes self-determination and perseverance. This ethos is reflected not only in the product itself but also in the brewery's strategic decisions moving forward. By embracing advanced technology, the brewery aims to meet growing consumer demand without compromising on the authenticity that fans cherish.

In addition to the classic formats, customers can now enjoy the Steelhead Extra Pale Ale in convenient 12-pack options. These include configurations of 6-packs, 12oz bottles, and the newly launched 12oz cans. Such versatility ensures that enthusiasts have multiple ways to savor this beloved beverage.

As the brewery embarks on this transformative journey, the introduction of updated packaging symbolizes a fresh chapter. It underscores the brewery's dedication to preserving tradition while adapting to modern trends. Fans of Mad River Steelhead Extra Pale Ale can look forward to continued excellence, enhanced availability, and a deeper connection to the rich history behind each sip.