In 2023, Prada Group generated most of its revenue from leather goods. Indeed over 45% of the company’s revenue came from leather goods, for €1.91 billion. Followed by clothing, with €1.3 billion in revenue and 32% of its revenue, and footwear, with €777 million in revenue and over 18.5% of the total revenue.
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Prada Business Model
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The family-owned Italian luxury brand – Prada – generated over €4.7 billion in revenues for 2023. Among Prada brands, Prada made more than 83% of the company’s revenues, followed by Miu Miu and Church. Prada also owns Marchesi 1824 (a luxury bakery) and Car Shoe (a shoe company), which made about half a percent of the total revenues.
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Prada Revenue Breakdown
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Prada generated €4.72 billion in revenue in 2023, compared to €4.2 billion in revenue in 2022, primarily from its leading brand, Prada, which generated €3.49 billion in 2023. This was followed by Miu Miu, which generated €649 million, and Church’s, which generated €28.5 million.
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Prada Profits
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Prada generated €671 million in profits in 2023, compared to €465 million in earnings in 2022, €294 million in 2021, and a net loss of 54 million in 2020.
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Prada Revenue By Brand
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Prada Group generates the most revenue from Prada, followed by Miu Miu and Church’s. Prada generated €3.49 billion in revenue in 2023. Miu Miu generated €648 million in 2023. And Church’s generated €28 million.
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Prada Revenue By Product
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In 2023, Prada Group generated most of its revenue from leather goods. Indeed over 45% of the company’s revenue came from leather goods, for €1.91 billion. Followed by clothing with €1.3 billion in revenue and 32% of its revenue, and footwear with €777 million in revenue and over 18.5% of the total revenue.
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Prada Distribution Strategy
Prada Stores
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Prada had 606 direct stores in 2023, compared to 25 franchises, vs. 612 direct stores and 26 franchises in 2022, and 635 direct stores vs. 26 franchises in 2021.
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Miu Miu Revenue
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Miu Miu is a crucial brand part of the Prada Group. Miu Miu generated €648 million for 2023, compared to €431 million in revenue in 2022, €346 million in 2021 and €329 in 2020.
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Church’s Revenue
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Curch’s footwear is a brand part of the Prada Group. The company generated over €28 million for 2023, compared to €29 million in revenue in 2022 and 2021, and nearly €37 million in revenue in 2020.
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